Depending on your initial discount and overall investment, this could mean a renewal price increase as high as 20%. They often entice new customers with incredibly low introductory rates only to raise your costs in the next term after you have already invested time and money into getting started. Like many cloud vendors, Salesforce’s strategy is to “land and expand”. Products in the Essentials tier are priced the lowest with the least amount of features and Salesforce Professional, Salesforce Enterprise, and Salesforce Unlimited are the most expensive and provide more or all of the related features. What is Salesforce’s Pricing Strategy?Īs you can see in the table, Salesforce lists tiered pricing for most of its products which typically include three to four tiers. There are many costs that are easy to overlook, so understanding Salesforce’s holistic pricing strategy will be beneficial to all customers. In addition to the subscription price of the products, customers should consider the additional costs that will go into their Salesforce relationship such as the costs of implementing Salesforce, support fees (whether support is purchased directly from Salesforce or 3 rd party consultants), add-ons, etc. Salesforce Pricing (Billed annually)ĬPQ and Billing: Starting at $75 user/month
For more products and pricing, see Salesforce’s website. The table below shows Salesforce pricing from its website (as of December 2021) for a sample of primary products, editions, and a few popular add-ons. But this also presents pricing flexibility that can be beneficial to customers, especially large enterprises making a significant investment in Salesforce who have leverage to negotiate substantial discounts. There is no single fixed price for Salesforce which can be frustrating for new customers attempting to forecast their costs. There are many factors that will impact the total cost of your Salesforce instance such as the number of users, the edition you have selected, any add-ons or additional features you are using, support, etc. Here we will cover Salesforce’s listed per user pricing on various products and editions, uncover some hidden costs you should be aware of, and share tips for negotiating a better deal. Fortunately, it is possible to negotiate better pricing, discounting, and commercial terms with Salesforce. Salesforce’s licensing cost structure is complex and built to raise your costs over time as your growing dependency on their products and services makes it increasingly difficult to reduce costs or even walk away.
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